Mexico: Cemex has been included in Fortune's 2026 Change the World list, marking the fifth time the company has received this recognition. The Fortune Change the World list recognises companies that are having a positive social impact through activities that are part of their core business strategy.
In its 2026 awards, Fortune recognised Cemex for its Freshwater-Free Concrete initiative in Mexico, a programme that helps preserve freshwater for communities while strengthening operational resilience. The initiative replaces freshwater used in ready-mix concrete production with alternative water sources that are not suitable for human consumption or agriculture. The programme prioritises water-stressed regions while maintaining product quality, safety and operational performance.
“Water scarcity is one of the most important challenges facing communities and industries, and this initiative shows how business can be part of the solution,” said Ricardo Naya, Executive Vice President of Sustainability, Operations and Ventures at Cemex. “By rethinking water use in concrete production, we are reducing pressure on freshwater resources while strengthening the resilience and efficiency of our operations.”
In 2025, the Freshwater-Free Concrete initiative reached a 67% freshwater substitution rate across Cemex's ready-mix operations in Mexico. As part of the programme, certification body AENOR certified 31 Cemex concrete plants in Mexico under its Zero Freshwater and Zero Discharge framework. Cemex has also begun replicate the programme in its operations in France, Spain and the US.